| The Decorative Concrete Overlay business is an exploding new industry. When we say "new", we mean that it is just now catching the public eye. However, this process has actually existed for over thirty years. Decorative Concrete Overlays can dramatically enhance boring grey concrete into a wonderful works of art, or simply repair concrete that would have had to have been torn out and replaced. People are starting to see that not only can Decorative Concrete Overlays save them money, applying Decorative Concrete Overlays can also add curb appeal to their home. As with any new industry, some problems exsist with Decorative Concrete Overlays. When a new trend arrives, many people take notice and want to see how they can profit from it. There three main problems occurring within the Decorative Concrete Overlays business that we would like to address. Problem 1 : Multi-Million Dollar Marketing - Several companies spend thousands of dollars marketing their name to obtain dealers to apply Decorative Concrete Overlays for customers. The high cost of advertising causes inflated material prices, which are passed on to the dealer and then on to the customer. The dealer gets much less work than he should because his prices are too high, while the customer pays far too much for the service. >>Read more... |
