| Table of Contents INTRODUCTION Who This Website Is For What Will You Learn From This Website What this Website is Not PART I – ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE Market Basics Basic Market Components Supply Demand Price, Bids, Asks Elasticity The Online Advertising Market The Online Advertising Product Pricing Demand Supply What exactly is Arbitrage? Real Arbitrage Example Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market Development, Traffic, and Hedging Your Cash Flow Part 2 of Development, Traffic, and Hedging Your Cash Flow The Two Sides of the Internet Marketing Market Bringing Money In: Matching Revenue and Expense Streams Where the Advertising Budget Should be Spent: The Law of Diminishing Returns Major PPC Programs Major Affiliate Programs Major Contextual Ad Programs PART II: Valuing a Website: What is Your Site Worth? Website Valuation Introduction to Professional Valuation >>Read more... |
